It can be a challenge to communicate complex concepts in a way that the average person can understand. Fortunately, there are many great tools out there that can help.
Charts and Graphs
Charts and graphs make numbers comprehensible and are a good way to organize large amounts of information. These tools are most often used to show numerical data that would otherwise be difficult to understand. These charts and graphs can be color coded on websites to make them even more aesthetically pleasing.
Charts and graphs are best used when they are kept simple and clear of any confusion. Complex graphics will be more of a hindrance than a help for those visiting your website. Keep charts and graphs user-friendly and pleasing to the eye and they will convey a lot of information in an efficient way.
Source: https://venngage.com/blog/how-to-choose-the-best-charts-for-your-infographic/
Infographics
Infographics allow you to share important highlights in a reader-friendly format. The correct use of color, shapes, and images can form a memorable impression on your audience. Infographics are valuable and versatile tools which can catch the attention of all different audiences.
Complex ideas can come across as boring to some audiences; infographics can help you overcome this challenge and retain the interest of your audience through displaying these complex ideas in a more creative and interactive way.
When creating an infographic, take care to avoid the pitfall of clutter. If you try to dump all your knowledge and expertise into one single infographic, you can overwhelm and intimidate your audience. Instead, choose a single focus point and only include the most important information on that topic.
Source: https://www.podium.com/article/pest-control-marketing/
Use Analogies and Metaphors
One of the best things you can do to help someone understand a complex idea is to help them relate it to something they already know. This connection gets their comprehension wheels turning, and can be a big factor in how fast they understand what you are trying to tell them or show them.
On your website, publish creative analogies that relate the concepts from the everyday life of your audience to the complex topic you are sharing. Make these analogies easy to understand. People will be able to connect the dots more clearly this way.
Source: https://sloanreview.mit.edu/article/how-to-use-analogies-to-introduce-new-ideas/
Each of these tools can be helpful in explaining complex concepts to your audience. Consider taking advantage of charts, graphs, infographics, analogies, and metaphors to help your audience understand all the valuable information you have to show them.
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