Mals gives you the option to create coupons that apply only to certain products. These coupons require the use of the "scode" variable in the Mals cart.
The Create A Shoppe system uses that variable already, to decrement inventory and store order details. It passes information such as the item ID, the wholesale ID (if an item is ordered by a wholesale vendor), and the registrant ID (if the order came from a registry), separated by dashes.
But you can still use that information in the product discounting in Mals:
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Find the product ID for the item that will be discounted. This is found in the link. (Preview a product on your website) For instance, a link:
website.com/catalog.php?item=34
refers to the product with an ID of 34.
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In Mals, select the 'Discount coupons' from the 'Discounts' tab under 'Cart setup'.
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Under "The discount is applied if the order contains a product with an SKU (scode)...", select "Begins with *", and then enter the product ID (from step 5) - along with a dash - into the SKU (scode) field.
ie.) In the above example, you would add "34-" (without the quotes).
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Add the rest of the coupon as desired.