The idea of starting a bakery at home and selling what you bake online is something that would have been impossible a few years ago. Now it can be done, thanks to a rise in tools that make it easier to market than ever before. While this unique business model has become more popular, there are still a few proven guidelines that you should be aware of. Here are three things to keep in mind.
Create a Quality Website That Reflects Your Brand
If you are starting a bakery at home, you need a very high-quality website. It should be visually dense and help create a brand, using only the latest website techniques. It should also offer a robust e-commerce section, ensuring that people can easily make purchases and have the food they order delivered.
Meet All the License and Health Requirements
Having a bakery at home doesn’t make you immune from standard laws that pertain to health, safety, and licensing. In fact, it may make those laws even more complicated and difficult to adhere to. Be sure to work with local safety inspectors in order to make sure that you are in compliance with all local laws. You also have to ensure that you never have a problem with common pests, like mice or roaches. Remember, health inspectors may close you down if you have roaches or other pests.
Rely Heavily on Social Media
One of the cornerstones of marketing for at-home bakeries is usually a heavy reliance on social media. Thankfully, there are many free resources that show you how you can best use social media for your bakery. Generally speaking, visual social media services, like Instagram and Pinterest, do very well when it comes to food marketing. Furthermore, both make it easy to integrate e-commerce components, allowing you to expand your business directly while using social media.
An at-home bakery has many advantages. You can market it easily, cook in your pajamas, and save a ton on equipment and kitchen rental services. However, these same challenges can easily turn into business limitations if you are not careful. Make sure you are prepared to treat your at-home bakery as a real, full-time business, and be ready to spend as much time marketing as you do cooking.
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