With holidays right around the corner, the success of your business relies on your ability to meet customer demand. Unfortunately, there are several external factors that can influence your ability to fulfill orders. If you want to make sure you meet demand for your products, remember the following advice!
Ensure Your Suppliers Can Handle Demand
One of the most difficult challenges in running a business is getting supplies to match your demand. Often, supplies are easy to obtain. However, there are unique situations where a shortage of supplies can negatively impact your business. Making your business a priority for suppliers protects you from shortages. Become a priority by building a good relationship and writing sound supplier contracts. A secondary source is also important for backup fulfillment. Help your key suppliers by coordinating your production schedule with theirs, as this will help reduce overall costs for size and timing of orders. The use of technology to communicate will also help both parties be on the same page and understand what is expected of them.
Make Sure Shipping Goes Smoothly
When receiving and sending out orders, it is important to have a seamless shipping operation. A reliable shipping method is important for making sure your product is delivered safely and on time. The holiday season can complicate shipping expectations with bad weather and increased shipping volumes. To meet your demand, it is wise to invest in shipping insurance. Most trucking companies carry standard insurance, but you can always increase that amount. Insurance on your products will protect you from loss or damage that could happen during transit.
Obtain Accurate Information
The integrity of your company and the satisfaction of your customers relies on the information you have. Calling a customer to tell them the item they ordered is not in stock is very disappointing. You risk losing that customer. It is important to have accurate information you can provide your customers when it comes to inventory and shipping dates. Under-promising and over-delivering will always satisfy the customer more than the opposite. Using inventory management software can help you keep track and manage expectations with your customers.
Many businesses face challenges with meeting customer demand. Having the supplies, resources, and time to fulfill orders takes a lot of work. Through organization and communication with each avenue, however, you will increase your supply and demand capabilities.
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